Monday, November 14, 2011

Nail Polish for Guys: The New It Trend for The Modern Male?

I know I'm a bit late with the whole nail polish for guys trend, but being a busy college student it's sometimes hard to keep up. In the past few weeks, there have been many online posts covering the topic of nail polish for guys. Racked, Allure and Fashionista have all covered this topic but since most of these reviews were written by women I figured I would give my own take on it since I'm actually a guy therefore I'm the target these companies are trying to reach. I for one am really really excited about this new trend. I have always been fascinated with nail polish. I legit die!!! for the Chanel nail polishes and am always slightly jealous that girls can rock them and guys can't. I'm glad that guys (well some) are starting to become more adventurous and daring. Guys have been getting manicures for quite some time so it seems logical that nail polish would be the next step. I for one have always wanted to rock nail polish but its hard to pull of manly when your nails are bright pink or neon yellow so I'm glad companies are designing nail polishes specifically for men. After reading the posts, I went and did some research on the two brands mentioned, Alpha Nail and EvolutionMan.

Alpha Nail is a men's only nail polish brand with the tagline "Designed for Men. Worn by Warriors." What's really interesting about this brand is its applicator, which looks more like a marker than a typical nail polish thereby making it more practical and easier to apply anywhere. I have yet to try out the product but it reminded me of my high school days when I would get bored and start doodling on my nails with sharpie (yes I was that kid). This brand also has their own nail polish remover so guys won't have to endure the shame of going out to purchase the pink acetone nail polish remover. Their colors vary from typical black to pirate gold (think burnt mustardy color, not something I would ever wear) and benjamins (a pale jade green color, really quite interesting). Their ad explaining their product is quite odd and the entire time I kept thinking really? your going to put on that bright/borderline flaming color instead of just a basic black and couldn't they find a better looking girl to put in their video.


The second brand is EvolutionMan; this is a men's cosmetics brand that carries everything from nail polish to concealer, something I must definitely try. This brand is much more traditional both in the shape of their product (typical nail polish bottle) and color choices but I'm dying to try their alter ego nail paint (kind of like a dark purple metallic). One nifty thing about this brand is that their products are all eco-friendly (not that I really care but in case you do you"ll be glad to know their tubing is made from post-consumer recycled materials) and their products are never tested on animals.

Both brands sound really great and I'm looking forward to ordering this stuff as my nails are feeling quite naked.

Alter Ego Nail Polish

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